Copy your mind and paste it into the wor(L)d.

“I was within and without.” F. Scott Fitzgerald penned these words in his celebrated novel, The Great Gatsby, a quote that perfectly encapsulates my complicated relationship with words. There are moments when I loathe them—their brutal honesty, their merciless ability to pierce the soul. At times, their power overwhelms me, leaving me helpless and resigned. Yet, in the same breath, I adore them. I find myself irresistibly drawn into their embrace, captivated by their straightforwardness, enchanted by their subtlety, and fascinated by their intricate layers. Words, to me, are both torment and solace, an endless dance of love and hate.


The Words

No Chewing Allowed!

Babazhenbang

Soul Good Confections

The Me

Zoe is a passionate and driven marketing and advertising specialist currently pursuing a Bachelor of Science in Advertising at Boston University, with a minor in International Relations. Her diverse background, spanning multiple countries and cultures, has equipped her with a unique perspective and adaptability in the global market.

With hands-on experience in copywriting, content creation, and event planning, Luying has developed a strong skill set in crafting compelling narratives that engage and resonate with audiences. At Boston University AdLab, she enhanced digital engagement and brand presence through targeted content, leading to significant increases in followers and brand recognition. During her tenure at Shanghai Mujia Advertising Co., LTD, she successfully published press releases and articles, each garnering thousands of views, while organizing impactful conferences on cultural differences.

Zoe thrives in dynamic environments, eager to embrace new challenges and continuously improve. Her proficiency in graphic design, video editing, and data analysis, combined with her fluency in English and Chinese, allows her to create and manage content across various platforms effectively. Whether it's developing marketing strategies, managing social media, or engaging in influencer outreach, she brings creativity, dedication, and a strategic mindset to every project.